Email Marketing Blog

Whether it’s selecting the right graphics, segmenting your audience, or writing relevant email copies - you’ve done everything for your email campaign! After all these efforts, are your emails still getting bounced? Truth be told...

Have you ever stumbled upon an email that has genuinely impressed you with its captivating layout or the way it was written?Needless to say, email marketing is a popular communication medium that can have a significant impact on ...

The current outbreak of coronavirus is significantly affecting brands and their sales. Amidst this business shutdown and panic, there are questions about how brands should communicate their messages to the people in crisis effect...

The digital marketing domain is buzzing with popular techniques like SEO, advertising, and social media marketing. But the importance and usefulness of email marketing have still prevailed through the years. Even today, emails an...

For a couple of months, Corona Virus has been dominating the news headlines around the world. Considering this situation all around the globe, brand marketers are in dire need to know how to deal with this condition since it is i...

The act of sending effective and impressive communication, to existing and or prospective consumers to gain their loyalty or to turn them into buyers, via emails is called email marketing. Since about 99% of consumers check their...

Setting up an email marketing campaign is not as simple as sending emails to customers. It requires proper planning, targeting the right customers, and most importantly, determining the right amount of budget needed to run the ca...

Did you know email drip campaigns generate 80% increased sales at 33% less cost? Well, yes! It is true. In fact, companies have noticed an increase of 20% in their sales after using drip campaigns to nurture leads. No matter how ...

Valentine’s Day is around the corner. So what are your plans as a professional marketer? While you must spend time with your loved ones, you should also make the most out of this opportunity and promote your products. If you want...

The General Data Protection Regulation, also known as GDPR, came into being on May 25th, 2018.However, this latest policy has sparked fears in the minds of marketers since then.You ask why?Well, it was because: 33.33% of B2B mark...

Emails are an effective way of directly communicating with customers. Unlike advertisements, which are designed to attract a large group of customers, emails have a personal approach.So, the objective of email marketing is to dev...

Emails and newsletter are not the most advanced marketing tools, but they do a great job in building customer interactions. Where social media and advertising help businesses reach out to a large group of customers, emails help i...

Anyone working in e-mail marketing will be familiar with the old prejudices: the medium is outdated, rarely used, and soon overtaken by social networks.But true is that e-mail is still the first means of choice in corporate and c...

Newsletters are one of the most popular methods for reaching out to your target audience in the ecommerce industry. What is its main purpose? It simply communicates a small message about the company such that the users remember i...

Whether you admit it or not, you can’t please everyone. There will always exist people who will unsubscribe to your newsletter and opt-out of emails.That’s how it is. And it is the need of the hour that you accept this fact and m...

If you are on this page, chances are that you are trying to put together a Christmas newsletter for your clients and customers. Sending Christmas newsletters will be of no use if most of your customers don't even click on it. The...

Email marketing is an ideal marketing solution for all kinds of businesses and startups. According to the 2018 studies by DMA, the marketing platform served an ROI of almost $32 for every dollar you spend on it. Another study by ...

Email marketing is making its presence felt.It is constantly adjusting, adapting, and advancing in unison with the everchanging business landscape, and is governing the online marketing industry more than ever. According to an es...

Most business email users receive more than 100 email messages and send more than 30 messages on a daily basis. In other words, sending emails and reading them takes a lot of time. It didn't start all of a sudden. It went through...

If you are an ecommerce company, you might already know the importance of Black Friday and Cyber Monday. These two events could actually prove to be a make-or-break time of the year! Rightfully so, Black Friday generates 3.6x hig...